Being a flagship company, Prudent Corporate Advisory Services Ltd remains the primary arm of the Prudent Group. It offers specialized services in the area of Personal and Corporate Investment Planning through distribution of Mutual Funds, Bonds and third party products.

In addition to having a large pool of its own clients, Prudent also manages geographically diverse business operations through an exclusive platform for independent financial advisors (IFAs). Prudent provides the advisors with latest training and consultation, technology, operations, back-office and support for sales and marketing. Prudent distributes its products to 7,37,000+ retail investors through its network of 14,000+ IFAs. Retail strength of Prudent is exemplified by more than 21,000+ crore AUM and a ranking of #3 in India in number of transactions. Over the last decade, Prudent has consistently grown faster than the industry and ambition now is to attain the leadership position in the retail segment. Prudent strives to achieve this through continued collaboration and enhancements of robust IFA platform, while preserving the cohesive and humble organizational culture that drives the competitive edge.

The Indian asset management industry’s AUM has grown at a compounded annual growth rate (CAGR) of 18% over the last ten years. As of end of March 2018, the industry had a total AUM of approximately $338 billion. Furthermore, according to AMFI, the industry’s AUM is expected to grow at a 23% CAGR for the next 5 years and reach $936 billion by 2023. Due to growing investor awareness and increasing mutual fund penetration, the Indian asset management space will experience significant long-term growth.

However, with greater growth, challenges will be greater. Those who do not adapt to these challenges will face a risk of being left behind. One of the major factor in overcoming such challenges will be the technology. And when it comes to technology, Prudent is second to none. Prudent provides various portals like and

FundzBazar is a quick, hassle free, secure and online Mutual Fund Investment Platform. It helps the clients to simplify investing in Mutual Funds and enjoy the freedom and flexibility to choose, transact and keep track of investments from anywhere, anytime. FundzBazar provides Planning, Reports, Transaction Processing, Account Management, Industry Research and Mutual Fund Scheme Research. Apart from the website, there is a mobile application, which helps in the ease of doing transactions.

PrudentConnect is a platform that facilitates our partners with various tools, reports and services that help them manage and grow their business. These include – Marketing & email campaigns, Mailback services, Calculators, Presentations, Portfolio valuation & Analysis reports, Dividend & Gain/Loss reports, Transaction reports, Research reports, Dashboard and many more. All these tools together make PrudentConnect the most user-friendly and comprehensive platform for financial advisors.

Growth in Numbers









For more detail about FundzBazar & online mutual funds investment possibilities, visit: